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Conteo for Exhibitors November 24, 2022

Taking the success of the fair with you: 365 days of leads and business

You want to interact with your target groups even after the trade show? Without any effort on your part, we publish posts and events for you. This allows you to generate leads and acquire new customers throughout the year. For further information you are welcome to contact us.

Conteo for Exhibitors November 24, 2022

More visibility on the trade show platform for more success during the trade fair

Increase your visibility on the trade show platform and generate more valuable leads and sales. Ensure a successful trade show appearance! For further information you are welcome to contact us.

Conteo for Exhibitors November 24, 2022

Complement your trade show presence with a comprehensive digital presence

The key to your trade fair success are your posts. Find out in the video how you can attract the right visitors to your trade show booth with catchy posts.

Conteo Thoughts November 2, 2022

Marketing value: How much value do trade fair websites & exhibitor directories really generate?

Today, trade fairs not only have to generate value for their exhibitors on site, but also online. But how well are trade show websites & exhibitor directories equipped to do this? And how well do they commercialize this generated marketing value? A fact check.

Conteo Thoughts March 22, 2022

Winning back visitors or what trade fairs can learn from fishing

One of the most important challenges for a successful relaunch of the trade fair industry is winning back visitors. But the old familiar recipes such as attractive supporting programs, elaborate special shows and more self-marketing are reaching their limits. What's next?

Conteo Thoughts October 26, 2021

Digitization: Why hybrid trade shows are the wrong way to pursue

Trade shows are becoming hybrid at the moment. This is supposed to allow visitors to choose whether they participate online or offline. I believe that this is the wrong way to pursue then the future is not "online-or-offline", but "online-offline-online".

Conteo Thoughts April 26, 2021

In which direction is digitization heading in the trade fair industry?

There is no question that digital extensions of trade shows are needed. For me, however, the question is in which "direction" the events should be extended: horizontally or vertically.

Conteo Thoughts February 16, 2021

Interview: "No 6 hours in front of the PC"

On January 10, Hardware digital, the first digital event based on Conteo platform technology, opened its doors. Matthias Baldinger, founder and CEO of Conteo, talks in an interview with Urs Seiler from about how it works and why he still has concerns about virtual trade fairs.

Conteo Thoughts December 1, 2020

We need fundamentally rethink trade fair websites and exhibitor directories

Our thoughts on why we need to fundamenttally rethink trade fair websites and exhibitor directories. Or how trade fairs could acutally deliver on their value proposition online.

Conteo Thoughts August 17, 2020

A new approach to digital trade fairs

Our approach to digital trade fairs during the Corona pandemic. Or how gamification could succeed in capturing the essence of the trade fair format digitally...

Conteo Thoughts July 2, 2020

Why Covid was a bad driver for the digitization of the exhibition industry

During the last 2 years, the exhibition industry has experienced a digitization push. The driver for this is obvious: Covid-19. But I think it was the wrong one. Digitization should not strive to enable a virtual show visit, but rather enrich the offline experience.