Aug 28, 2023 | Kraftwerk, Selnaustrasse 25, Zürich
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FAQ for exhibitors
Here you will find the answers to the most frequently asked questions. If your question is not listed here, contact our Servicedesk directly - we are happy to help.
Create events - learn about the different options
You can create your events within the trade fair in different ways - depending on what your needs are. We explain the different possibilities in this article.
Posts and Events as data feeds
In addition to the information visible to visitors on our trade fair and community websites, the Conteo platform also offers data feeds that can be used to automatically publish content on social media, livescreens or other third-party systems.
How do I copy an existing post?
Did you know that an existing post can be copied? You can easily do this yourself in the Publisher. We give you instructions on how to do this in this article.
Your post is your bait
You can compare the trade fair website with your posts on it to fishing. You throw your bait (= your post) into the wide water (= trade fair website) with the aim of catching as many fish as possible (= visitors). With an interesting article, you can do this very easily. Learn how here.
Taking the success of the fair with you: 365 days of leads and business
You want to interact with your target groups even after the trade show? Without any effort on your part, we publish posts and events for you. This allows you to generate leads and acquire new customers throughout the year. For further information you are welcome to contact us.
More visibility on the trade show platform for more success during the trade fair
Increase your visibility on the trade show platform and generate more valuable leads and sales. Ensure a successful trade show appearance! For further information you are welcome to contact us.
Complement your trade show presence with a comprehensive digital presence
The key to your trade fair success are your posts. Find out in the video how you can attract the right visitors to your trade show booth with catchy posts.
Which format should I choose for my posts?
Choosing the right format for your posts can sometimes be a bit tricky. In this article, you'll get an overview of the most common formats as well as good examples of them for inspiration.
What is a good post?
Learn here what characterizes a good and successful post. We give you tips & tricks for creating and inputs on which information is relevant in this article.
Why you, as an exhibitor, should benefit from your credits for content creation
Draw attention to yourself with an attractive exhibitor profile and exciting articles. Bring the right people to your booth and generate more business as a result. Find out how here.
Marketing value: How much value do trade fair websites & exhibitor directories really generate?
Today, trade fairs not only have to generate value for their exhibitors on site, but also online. But how well are trade show websites & exhibitor directories equipped to do this? And how well do they commercialize this generated marketing value? A fact check.
Winning back visitors or what trade fairs can learn from fishing
One of the most important challenges for a successful relaunch of the trade fair industry is winning back visitors. But the old familiar recipes such as attractive supporting programs, elaborate special shows and more self-marketing are reaching their limits. What's next?
Digitization: Why hybrid trade shows are the wrong way to pursue
Trade shows are becoming hybrid at the moment. This is supposed to allow visitors to choose whether they participate online or offline. I believe that this is the wrong way to pursue then the future is not "online-or-offline", but "online-offline-online".
In which direction is digitization heading in the trade fair industry?
There is no question that digital extensions of trade shows are needed. For me, however, the question is in which "direction" the events should be extended: horizontally or vertically.
Interview: "No 6 hours in front of the PC"
On January 10, Hardware digital, the first digital event based on Conteo platform technology, opened its doors. Matthias Baldinger, founder and CEO of Conteo, talks in an interview with Urs Seiler from Smartville.digital about how it works and why he still has concerns about virtual trade fairs.
We need fundamentally rethink trade fair websites and exhibitor directories
Our thoughts on why we need to fundamenttally rethink trade fair websites and exhibitor directories. Or how trade fairs could acutally deliver on their value proposition online.
A new approach to digital trade fairs
Our approach to digital trade fairs during the Corona pandemic. Or how gamification could succeed in capturing the essence of the trade fair format digitally...
Why Covid was a bad driver for the digitization of the exhibition industry
During the last 2 years, the exhibition industry has experienced a digitization push. The driver for this is obvious: Covid-19. But I think it was the wrong one. Digitization should not strive to enable a virtual show visit, but rather enrich the offline experience.