Under Conteo Thoughts we publish our thoughts on the future of the trade fair industry and invite you to interesting events.
Today, trade fairs not only have to generate value for their exhibitors on site, but also online. But how well are trade show websites & exhibitor directories equipped to do this? And how well do they commercialize this generated marketing value? A fact check.
One of the most important challenges for a successful relaunch of the trade fair industry is winning back visitors. But the old familiar recipes such as attractive supporting programs, elaborate special shows and more self-marketing are reaching their limits. What's next?
Trade shows are becoming hybrid at the moment. This is supposed to allow visitors to choose whether they participate online or offline. I believe that this is the wrong way to pursue then the future is not "online-or-offline", but "online-offline-online".
There is no question that digital extensions of trade shows are needed. For me, however, the question is in which "direction" the events should be extended: horizontally or vertically.
On January 10, Hardware digital, the first digital event based on Conteo platform technology, opened its doors. Matthias Baldinger, founder and CEO of Conteo, talks in an interview with Urs Seiler from Smartville.digital about how it works and why he still has concerns about virtual trade fairs.
Our thoughts on why we need to fundamenttally rethink trade fair websites and exhibitor directories. Or how trade fairs could acutally deliver on their value proposition online.
Our approach to digital trade fairs during the Corona pandemic. Or how gamification could succeed in capturing the essence of the trade fair format digitally...
During the last 2 years, the exhibition industry has experienced a digitization push. The driver for this is obvious: Covid-19. But I think it was the wrong one. Digitization should not strive to enable a virtual show visit, but rather enrich the offline experience.
