How to excite your exhibitors about the new trade fair platform
The first communication is key: is it a mandatory task or a success factor? We provide four powerful arguments from an exhibitor’s perspective for your campaign to ensure the launch of your new platform is a success.
Here you will find a field-tested core message and arguments for your exhibitor communication, formulated from the organiser's perspective:
Core message
We are introducing a new digital platform. This enables visitors to prepare for the trade fair in an innovative, AI-based way and supports exhibitors in achieving their trade fair and marketing goals even more easily and efficiently.
Arguments
1. New visitor behaviour – the trade fair provides the answer
We are googling less and less and increasingly obtaining information via AI systems such as ChatGPT or Gemini. This is exactly how visitors want to prepare for a trade fair today. The new platform offers an AI trade fair consultant for this purpose, with which visitors can plan their visit and which – based on their personal interests – recommends the right exhibitors.
The advantage for exhibitors: They publish their content (innovations, exhibits, specialist knowledge, etc.) on the platform and thus feed the database for these recommendations. The rule is: those who publish good and relevant content are recommended more often – even before visitors ever step into the hall.
2. The platform directly supports the exhibitors' trade fair goals
The platform enables exhibitors to present themselves attractively and reach the right visitors in a targeted manner – both directly on the platform and via regular email updates directly to the target group's inbox.
The platform offers tailored solutions for three specific needs:
- Brand visibility: For companies that want to increase their brand presence – for example, through attractive logo placements in the new interactive hall plan.
- Active lead generation: For companies looking for new customer contacts. Thanks to enhanced lead insights, exhibitors can see exactly who is interested in their company and how much, and can approach these people in a targeted manner even before the trade fair.
- Prominence: For companies that want to position themselves as prominent players in the market, the platform offers the ideal framework for maximum attention.
3. Full transparency and measurability
The platform offers exhibitors complete transparency. Detailed statistics show in real-time how the online presence is performing and which content is particularly well received. Thanks to integrated benchmarks, exhibitors can compare their performance with others and optimise their presence.
4. Minimal effort thanks to AI support
Exhibitors receive an integrated AI assistant that actively supports them in creating their online presence. For example, it can generate ready-made, tailor-made content for the platform from an existing website URL in just a few seconds. Additionally, a personal support team is available to provide quick and easy assistance with any questions.
