Combination of trade fair & digital meeting place
As a provider, nowadays you are in touch with your clients both in person and online. For in-person contact, you use trade fairs. For online contact, you need an online marketing solution.
We are convinced that trade fairs and online marketing work best when they are integrated with one another and reinforce one another in this way. Therefore, Conteo complements trade fairs with digital meeting places.
If you exhibit at a trade fair and are part of that trade fair's digital meeting place, you will benefit from many advantages.
Before the trade fair
Before a trade fair with Conteo, you describe in various content types what can be experienced at your stand. By being part of the digital meeting place, you benefit from the following advantages:
Your trade fair content is additionally published in the digital meeting place and sent in the meeting place newsletter.
Your content from the meeting place is also shown on the trade fair website. This means, more visibility on the trade fair website.
Thanks to the publication of your trade fair invitation in the digital meeting place, you also reach people beyond your own mailing list.
During the trade fair
During the trade fair, visitors experience your trade fair content live in the booth. Thanks to your presence in the digital meeting place, you benefit from the following advantages:
You have the possibility of holding a presentation that is filmed and published in the digital meeting place after the trade fair.
In addition, you can produce short video pitches in your booth with the Conteo video team, which will capture the message of your trade fair appearance and make it available online.
After the trade fair
Thanks to the digital meeting place, you reach your target group even after the trade fair:
- Thanks to the videos, you produced valuable content at the trade fair, which you publish in the digital meeting place and are able to use in your own channels.
- Using the digital meeting place, your content reaches your target group 365 days a year.
- In addition, your trade fair content stays online in the digital meeting place and continues to reach other interested people.